Marketing Society of Kenya Annual Student Mentorship Conference

Second, third- and fourth-year Bachelor of Commerce students from the School of Business, Economics, Hospitality and Tourism Management on Friday 15th March, 2024 attended the annual Marketing Society of Kenya Student Mentorship conference held at KCA university. The purpose of participation was to encourage Machakos University Bachelor of Commerce students to specialize in marketing as a profession and pursue it with excellence through interacting and learning from those with proficiency in the field. The students were accompanied by Ms. Angelyne Mwabu, Assistant Lecturer from the Department of Business and Finance.

The conference was themed “Navigating Trends, Technology and Opportunities,” aimed at equipping students with practical knowledge tailored to the dynamic needs and aspirations of the labour market.

Throughout the event, attendees engaged in insightful discussions, interactive workshops, and networking sessions with industry experts. From leveraging cutting-edge technologies to understanding emerging market trends, students gained invaluable insights that are essential for success in today’s competitive marketing landscape.

We commend the students on the proactive approach and dedication to excellence. Their participation exemplifies the university’s mission to instill a culture of innovation and professionalism in students, preparing them to thrive in the labour market.